WooCommerce to Shopify migration tools compared (2026)

You should know who's writing this. Design by Karina is a strategy-first boutique Shopify agency in Rotterdam for premium fashion and beauty brands. We design and build Shopify stores for brands across the Netherlands and Belgium, and we turn what makes your brand different into a reason to choose you, and moving stores from WooCommerce is part of that work. So I have a reason to tell you that you need help, which is exactly why I'll also tell you when you don't.

Which tools move a WooCommerce store to Shopify?

Prices from each tool's own page, checked 5 November 2026. They're in dollars and they change, so check them before you decide.

What does each migration tool move?

Store Migration app moves your products and customers from WooCommerce export files. The products come in as drafts, so you can check them before anyone sees them. It's the simplest start, and it's free. Past orders don't come along this way, so for those Shopify's guide points to third-party apps such as LitExtension, Matrixify and Ablestar. Products with many variants or custom fields often need fixing by hand afterwards, so leave time for that.

Matrixify works through spreadsheets. You export from WooCommerce, clean the data in a sheet and import it into Shopify. It can also import past orders, redirects, metafields and blog posts. It takes more work, but it gives you the most control, which is what you want when the catalog is big.

Cart2Cart and LitExtension connect to both stores and copy the data for you: products, variants, categories, customers, orders, and often reviews, blog posts and redirects as extra options. You run a free demo with a sample first, then pay for the full move, so you can see how your data comes out before you spend anything. One thing to check first: LitExtension says customers and orders need a Shopify Grow plan or higher, or its CSV service.

What doesn't any tool move?

This is the part I'd look at before you choose a tool, because the answer is the same for all four.

When is a migration tool enough on its own?

A tool is enough when your catalog is simple, you get little traffic from Google, you have few plugins and you're fine with a standard Shopify design for now. In that case I'd say go ahead. Shopify's free app or a paid service, plus careful checking, will do it, and you don't need us or anyone else.

You need more than a tool when Google brings you a real share of your sales, when your products have many variants or custom fields, when you rely on plugins for reviews, bundles or subscriptions, or when the move is also the moment to fix how the store looks and sells. In those cases the data is the least of your worries, because what you can lose on the way is your rankings, your reviews or your best product pages.

How do you keep your Google rankings when you move?

Nobody can promise you'll keep every position, because that part is up to Google. But if you do these things in this order, you carry over as much as possible.

• Make a list of every URL that gets traffic or links, before you move anything.

• Map each one to its new Shopify URL and add a 301 redirect, before you switch your domain. Shopify has a redirects section, and you can import them as a file.

• Move the page titles and meta descriptions, and check the important ones by hand.

• Submit the new sitemap in Google Search Console on launch day.

• Watch Search Console for errors in the weeks after launch and fix them, because that's when anything the move missed shows up.

Good to know in the Netherlands

A migration tool moves data, not your Dutch setup. iDEAL | Wero and Bancontact have to be switched on in Shopify, and your KVK and BTW numbers, your 14-day cooling-off text and the withdrawal button required since June 2026 have to be in the new store too. And before you cancel your WooCommerce hosting, make a full export of your orders, even if you decide not to move them. The Belastingdienst says you have to keep your records for seven years, and ten for sales under the EU one-stop-shop scheme.

Tool, freelancer or agency?

Use a tool if your store is simple and you have the time to check every product. Use a freelancer if you need help with the data but have the design covered. Use an agency if the move is also a redesign, or if your brand and your Google traffic are too important to gamble with.

With us, the move to Shopify always comes with a new store, because moving a store that isn't selling well just moves the problem. We work out who is buying and what they need to know, we plan the redirects and SEO, we move the data, and we design and build the new store. The Migration Module sits on top of The Launch or The Atelier, and we go through it with you on the intro call. You can follow a move like this in our AMA case, a Belgian jewelry brand going from WooCommerce to Shopify.

Still not sure about the move itself? Read Shopify vs WooCommerce: which one is right for your brand? first, and if you sell clothes, The best ecommerce platform for a fashion brand. Staying where you are is a fair answer too.