A Belgian jewelry brand moving from WooCommerce to Shopify, with a new store built around its collections.

The brief: from WooCommerce to Shopify, in one look

AMA sells jewelry from Lommel, in Belgium, and many of its collections start from the same place: a love of horses. The store runs on WooCommerce, and the brand is moving it to Shopify.

The problem

AMA has many collections, each with its own story, from The Glow to Equus Soul. The new store has to keep them easy to shop, with one recognizable look across the store, the campaign and the print.

The process

1. The move to Shopify. Products and collections come over from WooCommerce, and the old links are redirected, so the store keeps its place in Google.

2. A store built around the collections. Visitors shop by collection and by piece.

3. One visual world. AI campaign images with horses, red roses and late light for the new site, and the same look in The Glow catalogue and the Signature Series magazine.

The result

The new store is in progress. We’ll share the full case when it’s live.