The best Shopify agencies in the Netherlands for fashion and beauty brands (2026)

A note before you read. We wrote this list and we're on it, so please read it knowing that. Design by Karina is a strategy-first boutique Shopify agency in Rotterdam for premium fashion and beauty brands. We design and build Shopify stores for brands across the Netherlands and Belgium, and we turn what makes your brand different into a reason to choose you. The other agencies are described by what they say about themselves and by who they suit, not by scores, because I can't check another agency's results and I don't want to pretend I can. At the end you'll find a list of questions. Use them on every agency here, including us.

How did we choose these agencies?

We started from the questions business owners ask when they're looking for an agency, like "which Shopify agency is best for my beauty brand?", and looked at what the answers come down to. Then we picked Dutch agencies that work with fashion, beauty or lifestyle brands and are clear about their focus. That last part matters to me, because when an agency says who it's for, you can already judge a lot before you talk to anyone.

This is what came out of it. On the left is what people look for, and on the right is where you can check it yourself.

Which Shopify agencies in the Netherlands work with fashion and beauty brands?

I've put them in two groups, by fit and not by rank. Within each group they're in alphabetical order, with us at the end of ours.

For Shopify Plus and larger brands

Ask Phill (Amsterdam)

Ask Phill calls itself a Shopify Plus agency and Shopify Platinum Partner for fashion, lifestyle and beauty brands across Europe, with a strong focus on migrations to Shopify. It shows indicative prices on its site.

Best for: established brands on Shopify Plus, or moving to it, that sell in several countries.

Flatline (Amsterdam)

Flatline is a Shopify Platinum Partner that sells Shopify, marketing and AI consultancy under one roof, with the line "the luxury standard in digital". It has industry pages for fashion, beauty and jewelry, a site in English, Dutch and German, and offices in Berlin and Dubai next to Amsterdam. Prices are not on the site, so you start with a call.

Best for: premium brands that want their store, ads and email handled by one team.

For growing brands

Opklopper (Amsterdam)

Opklopper calls itself a brand-led boutique Shopify Plus Partner from Amsterdam, and says fashion is its strongest sector, next to lifestyle and retail. It writes in Dutch and covers a wide range of Shopify work: redesign, development, B2B, migrations, technical SEO and conversion.

Best for: Dutch brands that want a wide range of Shopify services, including SEO, from one agency.

Design by Karina (Rotterdam)

This one is us, so I'll tell you how we work. I'm Karina Paviotti, the founder, and I lead every project from the intro call to launch. I worked in product design at Uber, helping shape payment experiences for drivers, and I saw the same moment again and again: the screen where someone decides whether to trust you with their money. On a store, that moment happens on the product page and at checkout.

So we listen first, we research, and we decide what your buyer needs to know before anything gets designed. Then we design and build the store on Shopify, and we work on the words with you, because on a store the words do as much of the selling as the design. We're based in Rotterdam and we work with brands across the Netherlands and Belgium, like VYOLA (made-to-measure body jewelry), Thereza Pedrosa Gallery (contemporary art jewelry) and Zourani (LED face masks).

With a fashion brand, that means we start with size, fit and returns on the product page, and only then talk about how the store looks. With a beauty brand, we start with the doubts people have before they order.

Best for: business owners with a premium fashion or beauty brand, often on their first proper store or their second, who want to work directly with the founder on strategy, design and build.

How do these agencies compare?

This is what each agency says about itself on its own site, read on 5 November 2026. Agencies change, so please check their own site too.

Good to know in the Netherlands

Whichever agency you pick, these are the Dutch things it should know without looking them up. iDEAL | Wero at checkout, and what Shopify asks for before you can turn it on. Bancontact, if you also sell in Belgium. Prices that include BTW for your customers. And the legal side of a Dutch webshop: your KVK and BTW numbers on the store, the 14-day cooling-off period and the withdrawal button that has been required since June 2026. Ask how they handle these, because it tells you quickly how much Dutch work they've done.

Do you need a Shopify Plus agency or a boutique Shopify agency?

It depends on what kind of problem you have. If it's operational, like running several stores, B2B at scale, a custom checkout or daily integrations with other systems, you need a Plus agency, because that's the work they're set up for. If the problem is the brand and the store itself, like the design, the words, the product page, the first order and the second one, you need a boutique Shopify agency, because then someone has to get to know your brand and look closely.

An easy way to tell: if none of those operational problems sound familiar, you're probably in the second group.

What does a Shopify agency in the Netherlands cost?

Some agencies on this list show prices and others don't. Ask Phill gives indicative prices on its site, Opklopper names a starting point, and Flatline asks you to plan a call. What moves the cost is the same everywhere: the number of products, custom design, languages, integrations and whether you're moving from another platform. So when you compare two quotes, check first that they include the same things, because a lower number sometimes just means less is in it.

Ours start from €4,500 for The Launch, from €6,900 for The Atelier and from €9,500 for Bespoke, excluding BTW, with the full price in your proposal. For more on what a store costs, read How much does a Shopify store cost in 2026? and What does a Shopify agency cost?

Which questions should you ask any of them?

These are useful whoever you end up with, and they're fair questions, so a good agency won't mind them.

• Who leads my project, and how often will I speak to that person?

• Can you show a case from a brand our size, not only your biggest client?

• What do you not do, and who does that instead?

• Is the price agreed before you start, and what isn't included?

• Who owns the store, the accounts and the content after launch?

• What happens after launch, and what does it cost?

A full checklist is in How do you choose the right Shopify agency in the Netherlands?