Services
What we do
Shopify webshop design and development, from strategy to launch.
We design and build Shopify stores for founder-led fashion, beauty and lifestyle brands, and keep improving them after launch.
Every project starts with strategy. We decide what your store must say before we decide how it looks.
Strategy
Shopify design
Development
Conversion
Growth
Shopify design & development
A better store starts with a better understanding of your brand.
A beautiful website is a good start. But your Shopify store also needs to communicate your value, guide customers through their choices and make buying feel effortless. That’s where strategy, design and development come together.
Ecommerce strategy
Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.
What’s inside
Positioning
Customer journey
Sitemap
01
Strategy
Ecommerce strategy
Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.
What’s inside
Positioning
Customer journey
Sitemap
01
Strategy
Shopify design
A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.
What’s inside
Ecommerce UX/UI
Product pages
Mobile design
02
Design
Shopify design
A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.
What’s inside
Ecommerce UX/UI
Product pages
Mobile design
02
Design
Shopify development & migration
From custom Shopify theme development to platform migrations, we build stores that are intuitive to shop, easy to manage and ready to grow. Moving from WooCommerce or another platform? We help you make the transition with a clear plan for your store, content and customer experience.
What’s inside
Shopify development
Platform migration
Technical SEO
03
Development
Shopify development & migration
From custom Shopify theme development to platform migrations, we build stores that are intuitive to shop, easy to manage and ready to grow. Moving from WooCommerce or another platform? We help you make the transition with a clear plan for your store, content and customer experience.
What’s inside
Shopify development
Platform migration
Technical SEO
03
Development
Conversion & customer retention
We look at what customers need to see, understand and feel before choosing a product. From persuasive product messaging to trust-building elements and retention emails, we help make the path from interest to purchase more intuitive.
What’s inside
Conversion copy
Email flows
Customer reviews
04
Conversion
Conversion & customer retention
We look at what customers need to see, understand and feel before choosing a product. From persuasive product messaging to trust-building elements and retention emails, we help make the path from interest to purchase more intuitive.
What’s inside
Conversion copy
Email flows
Customer reviews
04
Conversion
Growth after launch
Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.
What’s inside
CRO
Behavior analysis
Monthly reporting
05
Optimization
Growth after launch
Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.
What’s inside
CRO
Behavior analysis
Monthly reporting
05
Optimization
Website design & development
Not every business needs an online store. For coaches, creative studios and service businesses, we design and build websites in Framer or WordPress that explain what you do, build trust and turn visitors into enquiries.
What’s inside
Framer websites
WordPress websites
On-page SEO
06
Websites
Website design & development
Not every business needs an online store. For coaches, creative studios and service businesses, we design and build websites in Framer or WordPress that explain what you do, build trust and turn visitors into enquiries.
What’s inside
Framer websites
WordPress websites
On-page SEO
06
Websites
Ways to work with us
Find your starting point
Every project has one fixed price, agreed before we start and never billed by the hour. You hear it on the intro call and see it, item by item, in your proposal.
01
The Launch
New brands
One
Fixed
price
Your brand, ready to sell. For new and growing brands ready to launch their first Shopify store with a clear structure, a considered design and the essentials in place.
What you get
Strategy session and written brief
Sitemap approved before design begins
Your brand applied to a proven Shopify theme
Homepage, product, collection, About and Contact pages
Payments, shipping and essential store settings
Handover training and 30 days of support
01
The Launch
New brands
One
Fixed
price
Your brand, ready to sell. For new and growing brands ready to launch their first Shopify store with a clear structure, a considered design and the essentials in place.
What you get
Strategy session and written brief
Sitemap approved before design begins
Your brand applied to a proven Shopify theme
Homepage, product, collection, About and Contact pages
Payments, shipping and essential store settings
Handover training and 30 days of support
02
The Atelier
Established brands
One
Fixed
price
A store as distinctive as your brand. For established brands that have outgrown their current store and need a more considered, brand-led shopping experience.
What you get
Everything included in The Launch
Audience and competitor research
Customized design for key store pages
Copywriting for every key page
Welcome and abandoned cart email flows
First month of the Growth Plan included
02
The Atelier
Established brands
One
Fixed
price
A store as distinctive as your brand. For established brands that have outgrown their current store and need a more considered, brand-led shopping experience.
What you get
Everything included in The Launch
Audience and competitor research
Customized design for key store pages
Copywriting for every key page
Welcome and abandoned cart email flows
First month of the Growth Plan included
03
Growth Plan
Monthly
Billed
Every
month
Better every month. Launch is just the beginning. We use customer behavior and store insights to identify opportunities, prioritize improvements and keep your Shopify store moving forward.
What’s included
Review of available store and customer behavior data
One prioritized improvement implemented each month
One seasonal or campaign-related asset, as agreed
Monthly report outlining what changed
Priority technical support
Quarterly strategy review
Minimum three months, then 30 days notice.
03
Growth Plan
Monthly
Billed
Every
month
Better every month. Launch is just the beginning. We use customer behavior and store insights to identify opportunities, prioritize improvements and keep your Shopify store moving forward.
What’s included
Review of available store and customer behavior data
One prioritized improvement implemented each month
One seasonal or campaign-related asset, as agreed
Monthly report outlining what changed
Priority technical support
Quarterly strategy review
Minimum three months, then 30 days notice.
04
Bespoke
Custom scope
A
Phased
proposal
Built around your complexity. For ambitious brands with more complex requirements, from multilingual stores and subscriptions to B2B functionality and large product catalogs.
What you get
A tailored project strategy and roadmap
A proposal broken down into clear phases
Fixed pricing for each agreed phase
Strategy, design and development aligned from day one
A clearly defined scope, timeline and deliverables
04
Bespoke
Custom scope
A
Phased
proposal
Built around your complexity. For ambitious brands with more complex requirements, from multilingual stores and subscriptions to B2B functionality and large product catalogs.
What you get
A tailored project strategy and roadmap
A proposal broken down into clear phases
Fixed pricing for each agreed phase
Strategy, design and development aligned from day one
A clearly defined scope, timeline and deliverables
Not sure which fits? That’s what the intro call is for.
How we work
Here’s how it goes
Four steps, no mystery. You approve each one before we move on, and you always know which one we’re on.
01 /
First
Say hello
A free 30-minute call. You tell us about the brand, the store and what isn’t working, and we ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.
02 /
Before any design
Decide what it says
We work out who is buying, what they need to believe and what’s stopping them at checkout. That becomes a written brief and a sitemap, and you approve both before anything is designed, so every page on your store has a reason to be there.
03 /
Before any code
Design and build
Your pages are designed around that brief, then built on Shopify and tested on every screen size. Payments, shipping and policies are in place before launch, so the store is ready to sell from the first day, not just ready to look at.
04 /
After launch
Launch, then learn
We launch together, and you get a training video and 30 days of support. With the Growth Plan, the store keeps improving every month after that, because the most useful information about a store only arrives once real customers start using it.
01 /
First
Say hello
A free 30-minute call. You tell us about the brand, the store and what isn’t working, and we ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.
02 /
Before any design
Decide what it says
03 /
Before any code
Design and build
04 /
After launch
Launch, then learn
Questions
Frequently asked questions
Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.
How much does a Shopify store cost?
Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.
How much does a Shopify store cost?
Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.
How much does a Shopify store cost?
It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.
How long does a project take?
It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.
How long does a project take?
It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.
How long does a project take?
Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.
Who do you work with?
Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.
Who do you work with?
Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.
Who do you work with?
Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.
Can you move my store to Shopify?
Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.
Can you move my store to Shopify?
Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.
Can you move my store to Shopify?
You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.
What happens after launch?
You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.
What happens after launch?
You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.
What happens after launch?
No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.
Do you run ads?
No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.
Do you run ads?
No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.
Do you run ads?
Not on the list?
Ask it on a call
Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.
Whether you need a new Shopify webshop, a redesign of your existing store or a website for your business, we’d love to hear what you’re building.
At Design by Karina, we combine strategy, UX and thoughtful design to create online experiences for ambitious brands and growing businesses. Tell us about your project, your goals and where you’d like to go next.
