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Shopify store design for business owners

We design and build Shopify stores that turn what makes your brand different into a reason to choose you. Every project starts with strategy: we decide what your store must say before we decide how it looks.

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5.0 ★ on Google · Shopify stores for Zourani, VYOLA and Thereza Pedrosa Gallery · Led by Karina Paviotti, who worked in product design at Uber, helping shape payment experiences for drivers.

Why it matters

What does Shopify store design with us include?

Strategy, design and development in one project. We work out who is buying, what they need to know and what might stop them, then design every page around that, build it on Shopify and launch it with you. For business owners in fashion, beauty and lifestyle who want a store as considered as their product.

Strategy, design and development in one project. We work out who is buying, what they need to know and what might stop them, then design every page around that, build it on Shopify and launch it with you. For business owners in fashion, beauty and lifestyle who want a store as considered as their product.

Who it's for

When are we the right fit?

A good fit

We do our best work with brands like these:

✓

You have a product people love, and a store that doesn’t show it yet. The product does the work in person. Online, something gets lost.

✓

You’re opening your first proper store, and you want it to look and sound like your brand from the first day, not after three rounds of fixes.

✓

You’ve outgrown a theme with your logo on it. The store works, but it could belong to any brand in your category.

✓

You want strategy, design and build in one place, with the founder of the studio leading your project from the first call to launch.

✓

You plan to keep improving the store after launch, because the most useful information about a store only arrives once real customers start using it.

Not for us

And, honestly, when we’re not:

×

You need a store live this week for the lowest possible price. Installing a template yourself is a fair choice. It’s just not what we do.

×

You want someone to run your ads. We don’t. Our job is to make the traffic you already have convert, and when you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.

Why it matters

Why build your store on Shopify?

We build every store on Shopify, so you know where we stand. Shopify hosts the store, keeps it secure and runs a checkout many shoppers already know. You can add products, change a price or publish a new collection yourself, without calling a developer. And when you’re ready to sell in a second language or a second country, the same store grows with you, instead of being rebuilt.

That’s the platform. It’s the easy part. The harder part is what goes on it.

We build every store on Shopify, so you know where we stand. Shopify hosts the store, keeps it secure and runs a checkout many shoppers already know. You can add products, change a price or publish a new collection yourself, without calling a developer. And when you’re ready to sell in a second language or a second country, the same store grows with you, instead of being rebuilt.

That’s the platform. It’s the easy part. The harder part is what goes on it.

A story

Why does the design of your store matter so much?

Karina once went looking for one specific rose. Only one shop in the Netherlands sold it, and its website looked like a scam. She left, and bought other flowers somewhere else. The product had already won the sale. The store lost it.

That story is why we start where we start. Working in product design at Uber, helping shape payment experiences for drivers, Karina saw the same moment again and again: the screen where someone decides whether to trust you with their money. On your store, that moment happens on the product page and at checkout. A beautiful store that leaves that question open is still guessing.

So before anything is designed, we work out who the store is for, what they need to know, and which question stands between them and the buy button. Then the design gives that answer a place.

Karina once went looking for one specific rose. Only one shop in the Netherlands sold it, and its website looked like a scam. She left, and bought other flowers somewhere else. The product had already won the sale. The store lost it.

That story is why we start where we start. Working in product design at Uber, helping shape payment experiences for drivers, Karina saw the same moment again and again: the screen where someone decides whether to trust you with their money. On your store, that moment happens on the product page and at checkout. A beautiful store that leaves that question open is still guessing.

So before anything is designed, we work out who the store is for, what they need to know, and which question stands between them and the buy button. Then the design gives that answer a place.

What's inside

What do you get when we design your Shopify store?

Strategy, before any design

A strategy session about your business, your customers and your goals. From it we write a brief (positioning, what visitors must believe, the main action on every page) and a sitemap. You approve both before anything is designed, so every page on your store has a reason to be there.

Design, built around your brand

The homepage, collection pages, product pages, about and contact, designed for your brand and for the phone first, because that’s where most of your customers will meet you. Product pages are built around the doubts your buyer actually has: size, fit, how it works, whether it’s worth the price.

Development, on Shopify

Your store built on Shopify and tested on every screen size. Products, collections, navigation and footer set up. Payments, shipping, taxes and EU-compliant policies in place. Order emails and the checkout in your brand’s look, so the last step feels like the first.

Launch, together

A full check before go-live, the launch itself with you, a training video so you can run the store on your own, and 30 days of support after launch.

Three ways to start

The Launch

Your first proper Shopify store. For new brands, or brands moving over from Etsy, Instagram or Wix, who want to open with a store that already looks and sounds like them. The Launch puts your brand inside our store system: typography, colors, spacing and sections adapted to you.

Build my store

The Atelier

A store designed for your brand, not a template with your logo on it. For established brands with a product people love and a store that doesn’t show it yet. Everything in The Launch, plus customer research, a look at your closest competitors, a custom design you approve before we build, extra brand pages, your copy written from scratch, welcome and abandoned-cart emails, and your first month of the Growth Plan.

Redesign my store

Bespoke

For stores that need more than a package holds: several languages or markets, subscriptions, B2B pricing or a catalog in the hundreds. We plan it with you and price it phase by phase.

Plan my project

Not sure which fits? That’s what the intro call is for.

Pricing

What drives the cost of a Shopify store?

Every project has one fixed price, agreed before we start and never billed by the hour. What moves it:

Every project has one fixed price, agreed before we start and never billed by the hour. What moves it:

The starting point

The Launch adapts our store system to your brand. The Atelier designs one around it. Bespoke covers what neither package holds.

How many products

Each product needs its photos, variants and text set up properly.

Languages

A second language is more than translated words: navigation, emails, policies and checkout all follow.

Copy

Polishing the texts you have is a different job from writing every page from scratch.

Moving from another platform

Products, customers, order history and redirects are moved with the Migration add-on.

Integrations

Subscriptions, reviews, B2B pricing or a connection to your stock system each add work.

How ready your content is

Photos, product details and texts are usually what slows a project down, much more than the design.

Your proposal lists every item next to its price, so you know exactly what you’re paying for. We go through the numbers with you on the intro call.

Good question for the call

Want to know what your store would need?

Book a call

How we work

How does a Shopify store project run?

Four steps, no mystery. You approve each one before we move on, and you always know which one we’re on.

Four steps, no mystery. You approve each one before we move on, and you always know which one we’re on.

Iced coffee in a takeaway cup printed with a custom brand logo

1. Book the intro call

A free 30-minute call about your brand, your store and what isn’t working.

You

tell us about the product, the customer and where you’d like to take it.

We

ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.

Café brand identity: menus, cards and labels in red, green and cream

2. Decide what it says


You

join the strategy session and share what you know about your customers.

We

work out who is buying, what they need to believe and what’s stopping them at checkout. That becomes a written brief and a sitemap, and you approve both before anything is designed.

Branded café packaging: a tray with a wrapped sandwich, a drink and a coaster

3. Design and build


You

review the designs, send your photos and product details, and give feedback.

We

design your pages around the brief, build them on Shopify and test them on every screen size. Payments, shipping and policies are in place before launch, so the store is ready to sell from the first day, not just ready to look at.

Branded takeaway box and coffee cups next to a printed receipt

4. Launch, then learn


You

press publish with us, and learn the store with the training video.

We

launch together and stay with you for 30 days of support. With the Growth Plan, the store keeps improving every month after that.

Selected work

Which Shopify stores have we designed?

Zourani

LED face masks, Netherlands and Belgium

An at-home device at that price is a considered purchase, in a market full of cheaper lookalikes. So the store explains how red light therapy works before it asks anyone to choose, and puts a comparison against the best-known masks right on the product page, so shoppers don’t leave to do that research themselves. In Dutch, French and English.

An at-home device at that price is a considered purchase, in a market full of cheaper lookalikes. So the store explains how red light therapy works before it asks anyone to choose, and puts a comparison against the best-known masks right on the product page, so shoppers don’t leave to do that research themselves. In Dutch, French and English.

Zourani Shopify homepage hero for the LED face mask, in Dutch
Zourani Shopify homepage with LED mask hero and anti-ageing product block
Zourani Shopify product page for the LED face mask

VYOLA

made-to-measure body jewelry, Belgium

At events, people fall for a piece the moment they try it on. Online, they can’t. So the size guidance and the fit guarantee sit directly under the size field, right where the question comes up.

At events, people fall for a piece the moment they try it on. Online, they can’t. So the size guidance and the fit guarantee sit directly under the size field, right where the question comes up.

VYOLA Shopify store open on a laptop on a green armchair
VYOLA Shopify homepage on a tablet
VYOLA Shopify store on a laptop next to a printed banner

Thereza Pedrosa Gallery

contemporary art jewelry, Italy

We built the store around the artists instead of product categories: a page per maker, exhibitions written as editorial. Since launch the catalog has grown from 47 to 208 products (checked September 2026) and from 40 to 44 artists, and the store still runs on the structure we built.

We built the store around the artists instead of product categories: a page per maker, exhibitions written as editorial. Since launch the catalog has grown from 47 to 208 products (checked September 2026) and from 40 to 44 artists, and the store still runs on the structure we built.

Thereza Pedrosa Gallery Shopify store shown on a tablet on a wooden bench
Thereza Pedrosa Gallery Shopify homepage with art jewelry by category
Thereza Pedrosa Gallery Shopify collection page with brooches, earrings and necklaces

See all our work

Karina Paviotti, founder of Design by Karina

The studio

Who will you work with?

5.0 ★ on Google.

Karina Paviotti is the founder of Design by Karina, a boutique Shopify agency in Rotterdam. Before starting the studio, she worked in product design at Uber, shaping payment experiences for drivers. Today she leads every project, from strategy to launch, for business owners in fashion, beauty and lifestyle.

You talk to the person doing the thinking, from the first call to the day you launch. We work in English, Dutch and Portuguese, with brands across the Netherlands, Belgium, Italy and Brazil.

More about the studio

Questions

Frequently asked questions

It depends on what your store needs: the package, how many products, a second language, copy written from scratch, or moving from another platform. Every project has one fixed price, agreed before we start and never billed by the hour, and your proposal lists every item next to its price. We share our prices on the intro call, once we know what your store actually needs.

D

How much does Shopify store design cost?

It depends on what your store needs: the package, how many products, a second language, copy written from scratch, or moving from another platform. Every project has one fixed price, agreed before we start and never billed by the hour, and your proposal lists every item next to its price. We share our prices on the intro call, once we know what your store actually needs.

D

How much does Shopify store design cost?

It depends on what your store needs: the package, how many products, a second language, copy written from scratch, or moving from another platform. Every project has one fixed price, agreed before we start and never billed by the hour, and your proposal lists every item next to its price. We share our prices on the intro call, once we know what your store actually needs.

D

How much does Shopify store design cost?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does it take to build a Shopify store?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does it take to build a Shopify store?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does it take to build a Shopify store?

Both exist, and we'll tell you which one you need. The Launch adapts our own store system to your brand: your typography, colors and sections, on a structure we know works. The Atelier designs the store around your brand, page by page, and you approve the design before we build it.

D

Do you use a template or design from scratch?

Both exist, and we'll tell you which one you need. The Launch adapts our own store system to your brand: your typography, colors and sections, on a structure we know works. The Atelier designs the store around your brand, page by page, and you approve the design before we build it.

D

Do you use a template or design from scratch?

Both exist, and we'll tell you which one you need. The Launch adapts our own store system to your brand: your typography, colors and sections, on a structure we know works. The Atelier designs the store around your brand, page by page, and you approve the design before we build it.

D

Do you use a template or design from scratch?

In The Launch, we polish the texts you have, in one language: clarity, tone, mistakes. In The Atelier, we write the copy for your key pages from scratch, in the voice we defined together in the strategy.

D

Do you write the copy for my store?

In The Launch, we polish the texts you have, in one language: clarity, tone, mistakes. In The Atelier, we write the copy for your key pages from scratch, in the voice we defined together in the strategy.

D

Do you write the copy for my store?

In The Launch, we polish the texts you have, in one language: clarity, tone, mistakes. In The Atelier, we write the copy for your key pages from scratch, in the voice we defined together in the strategy.

D

Do you write the copy for my store?

Yes. That's one of the reasons we build on Shopify. You get a training video made for your store, so adding a product or changing a banner doesn't need us, and 30 days of support for the questions that come up in the first weeks.

D

Can I manage the store myself after launch?

Yes. That's one of the reasons we build on Shopify. You get a training video made for your store, so adding a product or changing a banner doesn't need us, and 30 days of support for the questions that come up in the first weeks.

D

Can I manage the store myself after launch?

Yes. That's one of the reasons we build on Shopify. You get a training video made for your store, so adding a product or changing a banner doesn't need us, and 30 days of support for the questions that come up in the first weeks.

D

Can I manage the store myself after launch?

The ones your customers expect. For the Netherlands that means iDEAL and cards, and for Belgium Bancontact. Options like Klarna or Shop Pay are set up when they fit your customer. Everything is in place and tested before launch.

D

Which payment methods will my store have?

The ones your customers expect. For the Netherlands that means iDEAL and cards, and for Belgium Bancontact. Options like Klarna or Shop Pay are set up when they fit your customer. Everything is in place and tested before launch.

D

Which payment methods will my store have?

The ones your customers expect. For the Netherlands that means iDEAL and cards, and for Belgium Bancontact. Options like Klarna or Shop Pay are set up when they fit your customer. Everything is in place and tested before launch.

D

Which payment methods will my store have?

Yes. Zourani sells in Dutch, French and English from one Shopify store, for the Netherlands and Belgium. A second language is added to your proposal as its own item. Several languages or markets at once is usually a Bespoke project.

D

Can my store sell in more than one language?

Yes. Zourani sells in Dutch, French and English from one Shopify store, for the Netherlands and Belgium. A second language is added to your proposal as its own item. Several languages or markets at once is usually a Bespoke project.

D

Can my store sell in more than one language?

Yes. Zourani sells in Dutch, French and English from one Shopify store, for the Netherlands and Belgium. A second language is added to your proposal as its own item. Several languages or markets at once is usually a Bespoke project.

D

Can my store sell in more than one language?

Yes. We move your products, customers and order history, and every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. The store isn't just copied over: it's rebuilt properly on Shopify. More on our Shopify migration page.

D

My store is on Wix, WooCommerce or Lightspeed. Can you move it?

Yes. We move your products, customers and order history, and every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. The store isn't just copied over: it's rebuilt properly on Shopify. More on our Shopify migration page.

D

My store is on Wix, WooCommerce or Lightspeed. Can you move it?

Yes. We move your products, customers and order history, and every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. The store isn't just copied over: it's rebuilt properly on Shopify. More on our Shopify migration page.

D

My store is on Wix, WooCommerce or Lightspeed. Can you move it?

Not on the first day. But they're what most often slows a project down, so we plan them in from the start: what you need, by when, and what we can help you shape.

D

Do I need my photos and texts ready before we start?

Not on the first day. But they're what most often slows a project down, so we plan them in from the start: what you need, by when, and what we can help you shape.

D

Do I need my photos and texts ready before we start?

Not on the first day. But they're what most often slows a project down, so we plan them in from the start: what you need, by when, and what we can help you shape.

D

Do I need my photos and texts ready before we start?

You get a training video and 30 days of support, so you're never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did.

D

What happens after launch?

You get a training video and 30 days of support, so you're never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did.

D

What happens after launch?

You get a training video and 30 days of support, so you're never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did.

D

What happens after launch?

No, and that's on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn't selling yet only makes that problem more expensive. When you're ready for paid ads on top, we're happy to refer a media buyer we trust.

D

Do you run ads?

No, and that's on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn't selling yet only makes that problem more expensive. When you're ready for paid ads on top, we're happy to refer a media buyer we trust.

D

Do you run ads?

No, and that's on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn't selling yet only makes that problem more expensive. When you're ready for paid ads on top, we're happy to refer a media buyer we trust.

D

Do you run ads?

Yes. We're a Shopify agency in Rotterdam, and we work with brands across the Netherlands, Belgium, Italy and Brazil. The intro call is a video call, and so are most project meetings.

D

Do you work with brands outside Rotterdam?

Yes. We're a Shopify agency in Rotterdam, and we work with brands across the Netherlands, Belgium, Italy and Brazil. The intro call is a video call, and so are most project meetings.

D

Do you work with brands outside Rotterdam?

Yes. We're a Shopify agency in Rotterdam, and we work with brands across the Netherlands, Belgium, Italy and Brazil. The intro call is a video call, and so are most project meetings.

D

Do you work with brands outside Rotterdam?

Not on the list?

Ask it on a call

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Book a call

Keep reading

Shopify redesign

→

Shopify migration

→

Conversion optimization and the Growth Plan

→

DTC Shopify agency

→

What is Shopify and how does it work?

→

How much does a Shopify store cost in 2026?

→

Let's work together

Ready to plan your store?

Book a call

Tell us what you’re building and where you’d like to take it.

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Tell us what you’re building and where you’d like to take it.

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.