Step 1 of the journey
The first impression
What visitors see and understand in the first few seconds.
01
Does the first screen say what you sell, and who it’s for?
02
Is there one clear place to start?
03
Do your photos help people want the product?
Home / Services / Shopify Store Audit
Shopify Store Audit
Great product, real traffic, and the sales still land next to the glass. We go through your Shopify store the way your customers do and show you where you’re losing them, and what to fix first.
01
Store Audit
€490
excl. VAT
Your store through your customers’ eyes, with a clear list of what to fix first.
What you get
Written report, ranked by priority
30-minute call with Karina
Ready within 2 weeks
€490 off if we build your store
Secure payment with Stripe. Need data and SEO too? Ask about the Full Audit below.
Written report
30-min call
Ready in 2 weeks
Credited toward your new store
Sound familiar?
People visit. They look around. And then they leave.
Most of the time, it has less to do with how the store looks and more to do with what it says, and in what order.
What someone sees first, what makes them trust you, and what makes them pick your product over the one open in the next tab. When those things aren’t clear, even a beautiful store loses people quietly, one page at a time.
Before you spend more on ads, it’s good to know where the store itself is losing people. That’s what the audit is for.
What we look at
Your store, from the first click to checkout
We follow the same path your customers take, in the same order. These are the questions we answer about your store along the way.
Step 2 of the journey
The product page
Where interest turns into a decision, or into doubt.
04
Does it explain why this product, and not another one?
05
Are people’s questions answered where they decide?
06
Is your best proof close to the button?
Step 3 of the journey
Trust and checkout
The last steps, where small doubts cost the most sales.
07
Are delivery times and returns easy to find?
08
Does the cart give people a reason to keep going?
09
Does anything at checkout make them hesitate?
Then all over again
On a phone
Where most of your visitors actually shop.
10
Can you find, choose and buy with one thumb?
11
Does the important stuff show up without endless scrolling?
12
Does it still feel like your brand on a small screen?
Questions about your store
Each one answered in your report, with what we’d change and why it matters to your customers.
Clear first step
Everything we find is ranked, so you know what to fix first and what can wait.
How it goes
From booking to a clear plan in two weeks
You don’t need to prepare anything or give us access to your Shopify admin. Your store link is enough to start.
What’s included
Two ways to look at your store
Both are for Shopify stores that are already live, with people visiting. Start with the Store Audit, or go deeper with your numbers and Google too.
01
Store Audit
€490
excl. VAT
Your store through your customers’ eyes. For when you want to know what’s stopping people from buying.
What’s included
1 store, in your main language and market
Homepage, 1 collection page and up to 3 product pages
Cart and checkout
On a laptop and on a phone
Written report, ranked by priority
30-minute call with Karina
Ready within 2 weeks
€490 off your new store if you book it within 60 days
Pay online with Stripe. No admin access needed.
02
Full Store Audit
Custom
on request
Everything in the Store Audit, plus what your numbers and Google say. For bigger stores, or when you want the whole picture.
Everything above, plus
All your key pages and collections
Your data: where people drop off and what sells, from GA4 and Shopify Analytics
SEO: how you show up on Google and what’s holding you back
Speed, Core Web Vitals, your theme and apps
Comparison with 2 or 3 competitors you choose
More languages or markets, if you sell in them
A longer call to turn it into an action plan
Tell us about your store and we’ll send you a price within 24 hours.
Not included in either: making the changes, a new design and running your ads. The audit tells you what to change, and you choose who does the work: you, your developer or us.
Who looks at your store
When I open a Shopify store, I look at it the way your customers do. What do I see first? What makes me trust it? What makes me want to buy, and what makes me close the tab? That’s what this audit is.
Before I started Design by Karina, I worked as a product designer at Uber. Today we design and build Shopify stores for independent brands from our studio in Rotterdam.
Let’s find out where your sales are going.
Karina
5.0 ★ on Google · Shopify studio in Rotterdam
Questions
Before you book
Full Audit, or not sure yet?
Let’s talk first
Book a free 30-minute call and tell me about your store. If the Full Audit is the right fit, you get a price within 24 hours.
01
Store Audit
€490
excl. VAT
Your store through your customers’ eyes, with a clear list of what to fix first.
What you get
Written report, ranked by priority
30-minute call with Karina
Ready within 2 weeks
€490 off if we build your store
Secure payment with Stripe.