Home / Services / Shopify migration

Shopify migration: move your store to Shopify

We move your store to Shopify with your products, customers and order history, and rebuild it properly on the way. Every old page gets a redirect to its new address, so you keep as much of the Google visibility you’ve built as possible.

Book a call

5.0 ★ on Google · Shopify stores for Zourani, VYOLA and Thereza Pedrosa Gallery · Led by Karina Paviotti, who worked in product design at Uber, helping shape payment experiences for drivers.

Why it matters

What does a Shopify migration with us include?

A Shopify migration moves your online store from another platform to Shopify. We move stores from WooCommerce, Wix, Lightspeed, Magento, Mijnwebwinkel, Squarespace and other platforms: your products, customers and order history come with you, every old URL is redirected, and the store is redesigned and rebuilt on Shopify rather than copied over as it was.

A Shopify migration moves your online store from another platform to Shopify. We move stores from WooCommerce, Wix, Lightspeed, Magento, Mijnwebwinkel, Squarespace and other platforms: your products, customers and order history come with you, every old URL is redirected, and the store is redesigned and rebuilt on Shopify rather than copied over as it was.

Who it's for

When are we the right fit?

A good fit

✓

Your current platform takes more of your time than your customers do: updates, plugins that break each other, hosting you have to think about.

✓

You have Google rankings and returning customers you don’t want to lose in the move.

✓

You want the move and a better store at the same time, instead of paying for a copy of the old one.

✓

You sell in the Netherlands, Belgium or both, and want payment methods like iDEAL and Bancontact to just work.

Not for us

×

Not the right fit if you only want the old store copied onto Shopify, page for page, as it is. We rebuild, because moving a store that isn’t selling well just moves the problem.

×

Not the right fit if your current platform does what you need. Then stay where you are. We build every store on Shopify, so you know where we stand, and we’ll still tell you honestly on the call when moving isn’t worth it.

Why it matters

Why move to Shopify?

Because your time should go to your customers, not to keeping your store running. On Shopify, hosting, security and updates are handled by the platform. Checkout is built in, and payment methods Dutch and Belgian customers expect, like iDEAL and Bancontact, are part of it. You can change a product, a page or a price yourself, without calling a developer.

Shopify isn’t right for everyone, and we’d rather you hear that from us than find out after the move. If you’re weighing the two most common options, read our honest comparison of Shopify vs WooCommerce.

A story

Why rebuild instead of copy?

A migration is the one moment when everything in your store gets touched anyway: every product, every page, every URL. Copying it all over unchanged means paying for that work and getting the same store back, with the same places where customers hesitate.

So we use the move. Before anything is built, we work out who is buying, what they need to know, and what’s stopping them at checkout. Then the products go into a structure that fits how people actually shop for them. On Thereza Pedrosa Gallery we organized the store by artist instead of by category. The catalog has since grown from 47 to 208 products and from 40 to 44 artists, and the store hasn’t had to be reorganized. That’s the kind of decision worth making during a migration.

It’s also why we’d rather move you once, properly. Building twice is the one thing we’ll always talk you out of.

A migration is the one moment when everything in your store gets touched anyway: every product, every page, every URL. Copying it all over unchanged means paying for that work and getting the same store back, with the same places where customers hesitate.

So we use the move. Before anything is built, we work out who is buying, what they need to know, and what’s stopping them at checkout. Then the products go into a structure that fits how people actually shop for them. On Thereza Pedrosa Gallery we organized the store by artist instead of by category. The catalog has since grown from 47 to 208 products and from 40 to 44 artists, and the store hasn’t had to be reorganized. That’s the kind of decision worth making during a migration.

It’s also why we’d rather move you once, properly. Building twice is the one thing we’ll always talk you out of.

What's inside

What moves to Shopify, and what doesn’t?

The Migration add-on sits on top of any of our packages: The Launch, The Atelier or Bespoke.

The Migration add-on sits on top of any of our packages: The Launch, The Atelier or Bespoke.

What we move

  • Products: titles, descriptions, variants, prices, images and collections.

  • Customers: names, email addresses, addresses and marketing consent.

  • Order history, so you and your customers can still see past orders.

  • Your SEO: a full URL map with a 301 redirect for every old page, and your page titles and meta descriptions carried over or improved.

  • Your content: pages and policies, checked page by page against the old store, so nothing goes missing.

  • Your domain, connected to Shopify at a moment we plan together.

What doesn’t move by itself

  • Customer passwords. They never move between platforms, for security reasons. Customers with an account set a new one the first time they log in.

  • Reviews move when your current system can export them. Reviews locked inside a system without an export can’t come along.

  • Email flows from your old platform. They’re rebuilt in the new store as part of The Atelier or the Growth Plan.

  • Apps and integrations. Each one gets a Shopify equivalent where one exists, chosen during the planning.

Pricing

What drives the cost of a Shopify migration?

We share prices on the intro call, and the exact price is fixed after we’ve looked at your current store. What moves it:

We share prices on the intro call, and the exact price is fixed after we’ve looked at your current store. What moves it:

The number of products and variants

A catalog of forty pieces is a different job from one of four hundred.

The state of your data

Clean product data moves quickly. Duplicates, missing images and inconsistent variants take longer to fix.

How much history there is

The number of customers and orders, and how far back they go.

The number of URLs to redirect

including blog posts and old campaign pages that still bring in visitors.

Languages and markets

A store in Dutch, French and English, like Zourani’s, means three versions of every page and every redirect.

Integrations

Your accounting, inventory or shipping tools, and whether each has a Shopify connection.

The package around it

A migration always comes with a new store, so the package you choose sets most of the total.

For the full picture, read What does a migration to Shopify cost?.

Book a call

How we work

How does a migration work?

Four steps. Your old store stays live and keeps selling until the new one is ready.

Four steps. Your old store stays live and keeps selling until the new one is ready.

Iced coffee in a takeaway cup printed with a custom brand logo

1. Book the intro call

A free 30-minute call about your store, your platform and why you want to move. We ask a lot of questions, because the real problem isn’t always the platform.

You

show us the current store and tell us what has to come along.

We

tell you honestly whether moving is worth it, and roughly what the job looks like.

Café brand identity: menus, cards and labels in red, green and cream

2. Decide what it says

We work out who is buying, what they need to believe and what’s stopping them at checkout, and we map the move: every product, page and URL, and where it lands in the new store. You approve the written brief, the sitemap and the URL map before anything is designed.

You

give us access to your current platform and approve the plan.

We

export your data, check its quality and write the redirect map.

Branded café packaging: a tray with a wrapped sandwich, a drink and a coaster

3. Design and build

Your pages are designed around that brief, built on Shopify and tested on every screen size. Then your products, customers and orders are imported, and every page is checked against the old store. Payments, shipping and policies are in place before launch.

You

check the new store with real products in it.

We

fix what the checks turn up and prepare the redirects.

Branded takeaway box and coffee cups next to a printed receipt

4. Launch, then learn

We switch your domain at a moment we plan together, the redirects go live, and we check for broken links and pages Google can’t find. You get a training video and 30 days of support. With the Growth Plan, the store keeps improving every month after that.

You

start selling on Shopify.

We

watch the first weeks closely, because that’s when anything the move missed shows up.

Where to next

Which platform are you moving from?

Every platform exports its data differently and leaves different things behind. Each guide covers what moves, what to watch and what to plan for.

Every platform exports its data differently and leaves different things behind. Each guide covers what moves, what to watch and what to plan for.

From Lightspeed to Shopify

From WooCommerce to Shopify

From Wix to Shopify

From Mijnwebwinkel to Shopify

From Etsy to Shopify

From Magento to Shopify

From Squarespace to Shopify

From WordPress to Shopify

From Strato to Shopify

From Shopware to Shopify

From PrestaShop to Shopify

From Webflow to Shopify

Selected work

What have we built on Shopify?

AMA

equestrian jewelry · Belgium

AMA’s store runs on WooCommerce today. We’re redesigning it on Shopify, organized by collection, together with a campaign and print in one visual world. See the AMA case

Model with a horse among red roses, wearing an AMA silver chain necklace
AMA horseshoe-link silver necklace on weathered wood
Woman with a black horse, wearing an AMA silver bracelet

Zourani

LED face masks · Netherlands and Belgium

One store in Dutch, French and English, for shoppers in both countries. Exactly the kind of setup where every page and every redirect exists three times. See the Zourani case

One store in Dutch, French and English, for shoppers in both countries. Exactly the kind of setup where every page and every redirect exists three times. See the Zourani case

Zourani Shopify homepage hero for the LED face mask, in Dutch
Zourani Shopify homepage with LED mask hero and anti-ageing product block
Zourani Shopify product page for the LED face mask

Thereza Pedrosa Gallery

contemporary art jewelry · Italy

A store organized by artist instead of by category, with iDEAL, Bancontact and MobilePay next to the usual cards. The catalog has since grown from 47 to 208 products. See the Thereza Pedrosa Gallery case

A store organized by artist instead of by category, with iDEAL, Bancontact and MobilePay next to the usual cards. The catalog has since grown from 47 to 208 products. See the Thereza Pedrosa Gallery case

Thereza Pedrosa Gallery Shopify store shown on a tablet on a wooden bench
Thereza Pedrosa Gallery Shopify homepage with art jewelry by category
Thereza Pedrosa Gallery Shopify collection page with brooches, earrings and necklaces
Karina Paviotti, founder of Design by Karina

The studio

Who will you work with?

5.0 ★ on Google.

Karina Paviotti is the founder of Design by Karina, a boutique Shopify agency in Rotterdam. Before starting the studio, she worked in product design at Uber, shaping payment experiences for drivers. Today she leads every project, from strategy to launch, for business owners in fashion, beauty and lifestyle.

Questions

Frequently asked questions

We map everything in your current store, work out what the new store needs to tell your customers, design and build it on Shopify, and import your products, customers and order history. Every page is checked against the old store, every old URL gets a 301 redirect, and the domain switches at a moment we plan together.

D

How does a Shopify migration work?

We map everything in your current store, work out what the new store needs to tell your customers, design and build it on Shopify, and import your products, customers and order history. Every page is checked against the old store, every old URL gets a 301 redirect, and the domain switches at a moment we plan together.

D

How does a Shopify migration work?

We map everything in your current store, work out what the new store needs to tell your customers, design and build it on Shopify, and import your products, customers and order history. Every page is checked against the old store, every old URL gets a 301 redirect, and the domain switches at a moment we plan together.

D

How does a Shopify migration work?

Google is usually the biggest worry, which is why every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. It's normal for positions to move a little while Google indexes the new store, which is why we check for errors closely in the first weeks.

D

Will I lose my Google rankings if I move to Shopify?

Google is usually the biggest worry, which is why every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. It's normal for positions to move a little while Google indexes the new store, which is why we check for errors closely in the first weeks.

D

Will I lose my Google rankings if I move to Shopify?

Google is usually the biggest worry, which is why every old page gets a 301 redirect to its new address, so you keep as much of the Google visibility you've built as possible. It's normal for positions to move a little while Google indexes the new store, which is why we check for errors closely in the first weeks.

D

Will I lose my Google rankings if I move to Shopify?

Products with their variants, images and descriptions, customers, order history, pages, policies and your SEO titles and descriptions. Your domain moves too.

D

What moves to Shopify?

Products with their variants, images and descriptions, customers, order history, pages, policies and your SEO titles and descriptions. Your domain moves too.

D

What moves to Shopify?

Products with their variants, images and descriptions, customers, order history, pages, policies and your SEO titles and descriptions. Your domain moves too.

D

What moves to Shopify?

Customer passwords, which never move between platforms for security reasons, reviews stored in a system without an export, and the email flows of your old platform, which are rebuilt in the new store.

D

What can't be moved?

Customer passwords, which never move between platforms for security reasons, reviews stored in a system without an export, and the email flows of your old platform, which are rebuilt in the new store.

D

What can't be moved?

Customer passwords, which never move between platforms for security reasons, reviews stored in a system without an export, and the email flows of your old platform, which are rebuilt in the new store.

D

What can't be moved?

The new store is built and checked while your old one keeps selling. We switch the domain at a moment we plan together, usually a quiet one for your sales.

D

Will my store go offline during the migration?

The new store is built and checked while your old one keeps selling. We switch the domain at a moment we plan together, usually a quiet one for your sales.

D

Will my store go offline during the migration?

The new store is built and checked while your old one keeps selling. We switch the domain at a moment we plan together, usually a quiet one for your sales.

D

Will my store go offline during the migration?

It depends on the size of your catalog, the state of your data and the package around it. Once we've seen your current store, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a Shopify migration take?

It depends on the size of your catalog, the state of your data and the package around it. Once we've seen your current store, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a Shopify migration take?

It depends on the size of your catalog, the state of your data and the package around it. Once we've seen your current store, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a Shopify migration take?

The Migration add-on is priced after we've looked at your store: the number of products, the quality of the data, the history to move and the redirects to set. It always comes with a new store, so the package you choose sets most of the total. We go through it on the intro call.

D

How much does a Shopify migration cost?

The Migration add-on is priced after we've looked at your store: the number of products, the quality of the data, the history to move and the redirects to set. It always comes with a new store, so the package you choose sets most of the total. We go through it on the intro call.

D

How much does a Shopify migration cost?

The Migration add-on is priced after we've looked at your store: the number of products, the quality of the data, the history to move and the redirects to set. It always comes with a new store, so the package you choose sets most of the total. We go through it on the intro call.

D

How much does a Shopify migration cost?

We move stores from WooCommerce, Wix, Lightspeed, Magento, Mijnwebwinkel, Squarespace and others. Using something else? Tell us on the call and we'll say honestly whether we're the right people for it.

D

Which platforms do you migrate from?

We move stores from WooCommerce, Wix, Lightspeed, Magento, Mijnwebwinkel, Squarespace and others. Using something else? Tell us on the call and we'll say honestly whether we're the right people for it.

D

Which platforms do you migrate from?

We move stores from WooCommerce, Wix, Lightspeed, Magento, Mijnwebwinkel, Squarespace and others. Using something else? Tell us on the call and we'll say honestly whether we're the right people for it.

D

Which platforms do you migrate from?

No. The store isn't just copied over: it's rebuilt properly on Shopify. A migration is the best moment to fix the structure, the product pages and the checkout, because everything gets touched anyway.

D

Do you just copy my old store over?

No. The store isn't just copied over: it's rebuilt properly on Shopify. A migration is the best moment to fix the structure, the product pages and the checkout, because everything gets touched anyway.

D

Do you just copy my old store over?

No. The store isn't just copied over: it's rebuilt properly on Shopify. A migration is the best moment to fix the structure, the product pages and the checkout, because everything gets touched anyway.

D

Do you just copy my old store over?

Yes. Your domain is connected to the new Shopify store, so customers find you at the same address.

D

Can I keep my domain name?

Yes. Your domain is connected to the new Shopify store, so customers find you at the same address.

D

Can I keep my domain name?

Yes. Your domain is connected to the new Shopify store, so customers find you at the same address.

D

Can I keep my domain name?

It depends on how much of the technical side you want to own. We wrote an honest comparison, including when to stay where you are: Shopify vs WooCommerce.

D

Should I choose Shopify or WooCommerce?

It depends on how much of the technical side you want to own. We wrote an honest comparison, including when to stay where you are: Shopify vs WooCommerce.

D

Should I choose Shopify or WooCommerce?

It depends on how much of the technical side you want to own. We wrote an honest comparison, including when to stay where you are: Shopify vs WooCommerce.

D

Should I choose Shopify or WooCommerce?

Yes. We set up Bancontact next to iDEAL, and if you sell in more than one language, every language version gets its own pages and redirects. Zourani sells in Dutch, French and English across the Netherlands and Belgium.

D

Can you migrate a store that sells in Belgium too?

Yes. We set up Bancontact next to iDEAL, and if you sell in more than one language, every language version gets its own pages and redirects. Zourani sells in Dutch, French and English across the Netherlands and Belgium.

D

Can you migrate a store that sells in Belgium too?

Yes. We set up Bancontact next to iDEAL, and if you sell in more than one language, every language version gets its own pages and redirects. Zourani sells in Dutch, French and English across the Netherlands and Belgium.

D

Can you migrate a store that sells in Belgium too?

Not on the list?

Ask it on a call

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Book a call

Keep reading

Shopify store design

→

Shopify redesign

→

Shopify CRO

→

Shopify agency in Rotterdam

→

Shopify vs WooCommerce

→

What does a migration to Shopify cost?

→

Let's work together

Move once, properly

Book a call

Thirty minutes, free. You talk to Karina directly, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Thirty minutes, free. You talk to Karina directly, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.