Campaign imagery, print and a new online store for a Belgian jewelry brand with a love of horses.

The brief: one look for a jewelry brand that loves horses

AMA sells jewelry from Lommel, in Belgium, and many of its collections start from the same place: a love of horses. The brand needed images and materials that feel as personal as the pieces.

The problem

AMA has many collections, each with its own story, from The Glow to Equus Soul. The challenge was keeping one recognizable look across the campaign, the print and the store.

The process

1. A campaign world. Horses, red roses and late light, created as AI campaign imagery for the new site, so every collection shares one mood.

2. Print in the same voice. The Glow catalogue and the Signature Series magazine, with product cards, prices and the brand’s own lines, like “Your jewel, your signature.”

3. A store built around the collections. A new online store where visitors shop by collection and by piece.

The result

A brand that looks like one house, from the catalogue to the campaign. The new online store is in progress.