Hi!
I’m Karina Paviotti, the founder and creative mind behind Design by Karina. I’m a web designer based in Rotterdam, originally from Brazil, and I've been living in the Netherlands for the past four years. My journey from South America to Europe has deeply influenced my design approach, blending the vibrant creativity of Brazil with the clean, functional design aesthetic found here in the Netherlands.
My journey
Before starting my own web design studio, I worked as a Product Designer at Uber, where I developed a deep understanding of user experience (UX) and the importance of creating products that are both beautiful and functional. During my time at Uber, I worked on redesigning key digital experiences for users, and I realized how much I love crafting intuitive, engaging websites. This passion led me to focus on helping small and medium-sized businesses build an impactful online presence.
What I do
At Design by Karina, my goal is simple: to help you create a website that not only looks great but also works seamlessly for your business and audience. I specialize in:
Custom Web Design: Tailor-made designs that perfectly reflect your brand’s personality.
Responsive Design: Ensuring your website looks amazing and functions smoothly on any device.
E-commerce Solutions: Building online shops that are easy to manage and help grow your business.
UX and UI Design: Creating user-friendly, intuitive designs that keep visitors engaged and returning.
About
A little more about me
When I’m not designing, you can usually find me enjoying some quiet time with my cat Jackie 🐱 (yes, she’s quite the character!) or experimenting in the kitchen with new recipes 🍳. I also love taking care of my plants 🌿, finding their growth and resilience a source of inspiration for my work.
Moving to the Netherlands has been an incredible journey. While Brazil will always be home, I’ve fallen in love with the Dutch way of life – the canals 🚴♀️, cycling everywhere, and the blend of old and modern architecture that never fails to inspire me. Living in Rotterdam has allowed me to connect with a dynamic, entrepreneurial community, and it’s exciting to help other businesses thrive by building their digital presence .
Let’s Connect
Whether you're a business owner in need of a website or just someone curious about the work I do, feel free to explore my portfolio at Design by Karina and see what I’ve been up to. I’d love to hear from you, so don’t hesitate to reach out for a chat or consultation!
You can also follow me on Instagram for updates, design inspiration, and behind-the-scenes moments! 📸 @websitebykarina
The reason why
The reason why
Why do you need a website?
Let’s Connect
Whether you're a business owner in need of a website or just someone curious about the work I do, feel free to explore my portfolio at Design by Karina and see what I’ve been up to. I’d love to hear from you, so don’t hesitate to reach out for a chat or consultation!
You can also follow me on Instagram for updates, design inspiration, and behind-the-scenes moments! 📸 @websitebykarina